Tyler Houts

There are millions of websites making common mistakes that turn users off before they get a
chance to browse the page. These mistakes are easily remedied. However, most webmasters
don’t even know they are making them. Here is a list of some common errors and fixes that will
improve your web design drastically.

Complicated Layout/Design
The entire reason anyone connects to the internet is to find the information they want. They want
that information as fast as they can. Don’t waste the user’s time with intro pages or slow loading
graphics. Stay away from flashing text and animated logos in your web site design. These are
things that can distract and slow down the user from what they really came to the site to retrieve.

Poor Navigation
Again, keep it simple. If the user can’t find their way through the site, obviously, they won’t go
any further than the opening page. You want the user to stay on your site and get what they
came for…so make it easy for them to find it! Make sure, without overdoing it, that there are
plenty of links on every page to every other page. The user shouldn’t have to struggle to find
their way around the site. Plus, make sure that the links are working! There is nothing more
annoying than thinking you’ve found exactly what you are looking for and then…an error page.

Little Content
You must provide unique and interesting content to hold the user’s interest. If the user sees
repetitive or old information, they’ll leave the site. Remember to revise and proofread your work.
Many people find it distracting and annoying when a site contains several grammatical and
spelling errors. Not only is it annoying, it is also just plain unprofessional. Show that you care
about your work. Have a clean, clear design to your site, and people will come back!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing
campaigns can enhance customer loyalty and attract new clients.