The Truth About Online Marketing
© Terri Seymour of SeymourProducts.com
I am writing this article in the hopes of
letting people know the truth about online marketing and
building a home business. I have been in online marketing
for almost ten years and have had several successful businesses
and a couple not so successful businesses. In that time,
I have learned many truths and seen many misleading half-truths.
So many times you will hear how easy it
is to throw up a website and then watch the money come
rolling in. Sorry folks, it just doesn't happen that easily!
We are here to tell you the whole truth - no hype or misleading
half-truths.
When you read these ads that say things
like:
Make $20,000 Your First Month or All You
Have to Do is Send Emails to Make 1000s Weekly!
Delete it or leave the site. Things like
this just do not happen. I am not saying it is impossible,
but extremely unlikely! So, if you are interested in hearing
the basic and honest truth about building a home business,
keep reading.
Truth #1
Anyone cannot do it!
It takes a certain amount of self-discipline,
commitment, perseverance, strength and a LOT of work.
Unfortunately, we do not all possess these qualities.
If you feel that you do, then you can do it!
Truth #2
Just build it and they will NOT come!
Putting up a website does in no way guarantee
sales, success or an income. Just putting up a site and
not promoting it, is like whispering someone's name in
a crowd and thinking they will hear it.
You have to work day and night and night
and day on promoting your site and getting your name known.
And there is much more to it then simply placing an ad
here and there. There is also much more to building your
own business than having a website to promote.
Truth #3
You will become frustrated and feel like
giving up, many times!
I guarantee you will wonder why you even
started doing this and it will happen many times. Building
a home business can be extremely frustrating and overwhelming
at times. That is when connecting with other business
builders online and offline can help keep you focused.
Join some networking groups so you can talk to others
who are going through the same experiences and feelings
as you are. Remind yourself why you started your own business
in the first place. You can work through these feelings.
Truth #4
You will spend more time than you think
working your business.
So many people believe that if they start
their own home business they will only have to work a
few hours a day or a few days a week. Sorry, but that
would be a hobby, not a business. Building a business,
at least for awhile, takes many hours a day, and a lot
of times, 7 days a week! Be prepared to work, work, and
work some more!
Truth #5
You will lose your confidence from time
to time.
This still happens to me and I have been
in business for almost ten years! If you feel like you
are a failure, take a good look at the business you are
in or the company you represent. Is this really the business
for you? Do you have the passion needed to make this business
a success? Don't be afraid to change your business. I
had several businesses before finding the one that is
truly my niche! You cannot let feelings of failure stop
you from making your dreams come true.
Truth #6
Success definitely does NOT come quickly
or easily!
As I mentioned before, you will need to
work your business 7 days a week. It will be a part of
you for the rest of your life and must become a part of
your daily routine. I have seen many people quit their
business for reasons like problems with their kids, or
their spouse losing their job, or financial problems.
These are the people that will not become a success. We
all have these problems from time to time, but quitting
our business is not going to stop them from happening.
Truth #7
You will need to market and advertise offline
as well.
So many people mistakenly believe that if
they throw up a website, post a few ads here and there,
and gab on the email groups all day (call it networking),
their business will be a success. That is so far from
the truth. Networking is fine if you do not perceive it
as chatting all day on the email groups. You need to get
away from the computer every day and get out in the real
world and market that business!
Join your local Chamber of Commerce, get
involved in community events and activities, expand into
surrounding communities! Pass out flyers, get business
cards made up and hand them out to everyone you meet,
talk to everyone you possibly can about your business.
Your website should be an extension of your
business, not your entire business!
Truth #8
Building your own successful business is
very rewarding.
And I am not just talking money. It builds
your character, boosts your self-confidence, gives you
a feeling of pride, makes you feel complete, gives you
a purpose and much more!
Truth #9
There are a lot of wonderful people online.
One of the things I enjoy most about working
online is meeting so many people from so many different
places. Without my business, I would never have known
these people even existed! Establishing all these online
relationships is definitely one of the rewards of online
marketing.
Truth #10
I would recommend to anyone who feels they
have the qualities needed for success to go for it!
My intentions with all these truths is definitely
not to discourage you from starting your own business,
but to prepare you for the truth of what lies ahead. Success
will not come easily or quickly. It is a long, hard, frustrating
journey to success. But, if you want it bad enough and
possess the qualities needed to finish the journey, success
can be yours!!
And when you finally get there, you will
realize that all the places you momentarily got lost or
took a wrong turn were very instrumental in helping you
reach your final destination! And you will also realize
that it was all worth it. Owning your own successful business
is very rewarding - personally, emotionally and financially!
About the Author:
Terri Seymour has several years online experience and
has helped many people start their own business. Visit
her site at http://www.seymourproducts.com
for resources, $1 resell ebooks & software, free tutorials,
affiliate programs, and a free ezine with bonus report:
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